Interactive Media headlines this week focus a lot on advertising and monetizing new media content. Some interesting developments and reads!
YouTube, Others Jump Into VivaKi's 'Pool'
You'd think they'd like to consult the web's largest video sharing site on standardizing video ad formats sooner.
Disney's Iger on Authentication: "We Should Get Paid Appropriately"
CEO of Disney still worried about that whole "making money" thing. Psh.
12 Seconds Launches iPhone App
The Twitter of mobile video!
Web, TV projects are equal at ITVFest
Internet and TV series face off head to head. It's like Ali vs. Frazier!
How Do You Turn a YouTube Phenomenon Into a Community (and a Company?)
NewTeeVee's Liz Gannes references Parkour, but hopefully some larger lessons can be drawn from this.
Viral video boosts Chris Brown
The JK Wedding video catapults the year old song into iTunes' Top 10. Cue a million "guerilla marketing" viral videos from record execs trying to boost sales.
Brightroll Adjusts Pay for Partly-Watched Video ads
Advertisers only pay if viewer watches the entire clip, which means advertisers haven't made a dime off of us yet.
YouTube Introduces FreeWheel To Partners
Partners can now serve their own ads into their videos.
Will Celebs Ruin Web Video for the Rest of Us?
Or are we ruining web video for celebs?
YouTube Can Reach Profitability Soon
It wouldn't be The Download if there wasn't at least one link to an article reminding us YouTube can be profitable.
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